Paid media services
Every service is delivered by me personally. Whether you need ongoing management or a one-off review, you get senior expertise and a clear focus on profitable growth.
Google Ads management
Google Ads can be your most profitable channel or your most expensive one. I build and manage accounts around your commercial goals, so budget goes to the searches and products that make you money.
Lead generation
For service businesses and B2B brands that need a steady flow of qualified enquiries.
- Search campaign strategy, structure and keyword research
- Ad copy written and tested for your audience
- Conversion tracking set up correctly in Google Ads and GA4
- Lead quality tracking, so optimisation is based on sales rather than form fills
- Ongoing bid, budget and search term management
Google Shopping and Performance Max
For ecommerce brands that want to grow revenue while protecting margin.
- Shopping and Performance Max campaign structure
- Product feed review and optimisation in Merchant Center
- Segmentation by margin, best sellers and product performance
- Return on ad spend targets set against your real profit margins
- Regular reviews of product, audience and placement performance
Meta Ads management
Facebook and Instagram advertising that drives sales and leads, not just reach.
- Campaign strategy covering prospecting and retargeting
- Audience planning and testing
- Creative direction and testing, including guidance on what to produce
- Pixel and Conversions API checks to make sure results are measured properly
- Reporting that separates Meta performance from other channels
ChatGPT Ads
ChatGPT Ads are now live in the UK, with sponsored placements shown below ChatGPT's answers. It is a new, high-intent channel, and early adopters have the chance to learn what works before competition increases.
- Assessment of whether ChatGPT Ads suit your business
- Campaign setup in ChatGPT Ads Manager
- Product feed preparation for shopping placements
- Testing and measurement alongside your existing channels
Paid media audits
A detailed, independent review of your Google Ads or Meta Ads account. Ideal if performance has stalled, you are working with an agency and want a second opinion, or you are about to increase spend.
- Account structure, targeting and budget allocation
- Conversion tracking and attribution
- Bidding strategy and wasted spend
- Ad copy, creative and landing page alignment
- A written report with prioritised recommendations and a follow-up call
Landing page design
Paid traffic is only as good as the page it lands on. I design landing pages built specifically for your campaigns.
- Page structure and copy based on the intent behind the ad
- Clear calls to action and simple forms
- Fast loading and mobile-first layouts
- Tracking set up before launch
CRO reviews
A conversion rate optimisation review of your website or landing pages, looking at where visitors drop off and why.
- Review of key pages and the path to purchase or enquiry
- Analysis of GA4 data and on-site behaviour
- Prioritised list of changes to test
- Practical recommendations your team or developer can act on